When we toggle by subregion, we can see that people in California and Hawaii are much more interested in surfboards than the rest of the states: It’s less likely that people in landlocked areas of the US will be looking to buy one. Let’s use an obvious example: surfboards. This can help you refine your marketing campaigns and understand where your potential customers are. Google Trends allows you to view keyword popularity worldwide or by country, subregion, metro area, or city. It would also be a safe bet to run ads throughout the spring and summer months. Things start picking up again in January and February, so running shopping ads during that timeframe may give you a head start. Interest increases in spring and summer and decreases in fall and winter. View the results to see when interest peaks:
Start by entering a keyword and toggling from “Web search” to “Google Shopping.” We chose “wedding guest dresses” for our keyword. You can also use Google Trends data to determine when to plan your Google Shopping ads. Since fads fade quickly, creating long-term content or designing marketing campaigns around them may not be a good use of time or money. Before and after August of 2014, it got little to no traffic.
Take the Ice Bucket Challenge, for example. If traffic spikes around the same time each year for a keyword, then it’s a trend. Going back a few years will also tell you if a trending topic is a seasonal trend or simply a temporary fad. You could look back several years to get an idea of when hurricane season typically occurs, then create content and marketing campaigns during that time frame. Say you create content for an insurance company. You can also research harder-to-predict trends. That’s data you can use to plan the start of your marketing campaigns. “Flowers for Valentine’s Day” starts getting traffic around February 7th to 13th. It’s best to go back at least a few years to get accurate seasonal trend information. Seven days is the default, but you can choose as recent as the past hour to as long ago as 2004. Then, Use the drop-down to adjust the date range. To start, plug in a keyword and hit enter. You probably see a regular spike in sales-and searches-around Valentine’s Day and Mother’s Day. Identify Seasonal TrendsĪ seasonal trend is a trend that comes back regularly, usually around a specific holiday.īy researching trending topics in Google Trends, you can find out when to start advertising for your next big holidays. Would we create a blog post about the upcoming live action Barbie movie? No, that wouldn’t be relevant long-term.īut does this trending topic make for a great meme to share on socials? We think so. Take this example from the Semrush Facebook page: Find Currently Trending Topicsįinding trending topics can help you plan out content, identify unique angles, and even simply stay relevant as a brand.įrom the Google Trends homepage, scroll down to see “Recently trending” topics across the globe: Here are five ways you can use Google Trends to improve and supplement your current content strategy: 1. Google Trends is a relatively straightforward tool, but there are many ways to use it for your overall content strategy. 5 Ways to Use Google Trends to Improve Content Strategy We can see a breakdown of how popular each term is in every state. Scroll down for a breakdown of the terms by subregion: Here’s what the data looks like if you compare search terms, like “ps5” vs. To compare two terms, hit the “+ Compare” button beside your original search term. If you decide to use the search bar, simply enter the term you want data on and hit enter. You can also scroll down to see general information about current trends in your country. To start using Google Trends, enter a keyword into the search bar or choose one of the provided examples. Here’s how Google explains it: “Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.” Google Trends measures keyword popularity rather than keyword search volume.
#Compare search trends how to#
In this article, we’ll cover how to use Google Trends and five practical ways to leverage it for your content strategy: You can then use that information to inform your marketing strategy. It shows users what people are searching for as impacted by time, season, and location.
#Compare search trends free#
Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data.
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